BLE: Top Digital Trend for 2013


BLE is the digital trend of the year and the backbone of so many others… particularly in retail.

Bluetooth LE (Low Energy), or BLE, goes far beyond the previous incarnations of wireless bluetooth used in headsets and other devices. BLE offers a more stable radio wave connection that spans over 100 feet with power sources that can go for months or years. It is ideal for indoor (retail) environments and can triangulate activities through beacons spaced around a perimeter. While BLE is not a household term currently, it is an ingredient technology and integral to many of the biggest trends across wearable computing, mobile payments and IoT (Internet of Things) space.

Sample BLE Applications


Wearable Computing / Sports Bands:

Geo-tagged Things:



About Author

My name is Daniel T. Wood. I am an experience strategist working in Portland, Oregon. I primarily write about digital trends including user experience, technology, culture and marketing. I can be reached at

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